BFW Advertising

We appreciated the technical expertise of the Alert Logic WAF and team, but an even bigger impact on our decision was that they really gave us the white glove treatment.

Bill Henkel, Senior Manager of Interactive Media

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Boosting Client Relationships
Reducing Risk through Web Application Security

For more than 25 years, bfw Advertising has served clients around the world in industries ranging from aerospace to healthcare to travel & leisure. In addition to being a full-service advertising agency, bfw Advertising also includes a strong interactive department that offers website design and development.

When bfw Advertising designers and developers create websites and applications, they offer ongoing support, maintenance and updates. “We’re a unique agency in that we have in-house web talent which we believe is an important part of delivering top-notch service to our clients,” says Bill Henkel, Senior Manager of Interactive Media. When managing a site for a client, bfw Advertising works with its long-time hosting and IT infrastructure provider, Rackspace.

The Challenge

Recently, Rackspace approached bfw Advertising and suggested moving its infrastructure to the Rackspace Public Cloud®, both to take advantage of new functionality and to reduce costs, while remaining in a fully managed environment. One of the concerns that emerged with this transition was to ensure proper security measures for their cloud-based web applications. With this in mind, they started to evaluate their current security strategy.


For many of the organizations that we build websites and applications for, the website is their business, by delivering a secure product, we’re reducing the risk that our clients will lose business in the event of a web attack.

Bill Henkel, Senior Manager of Interactive Media

Why Alert Logic?

One of the first technologies that Rackspace suggested bfw Advertising evaluate for protecting its customers’ websites and applications in the public cloud was a Web Application Firewall (WAF). Henkel quickly zeroed in on Alert Logic Web Security Manager. “We appreciated the technical expertise of the Alert Logic WAF and team, but an even bigger impact on our decision was that they really gave us the white glove treatment,” said Henkel.

Alert Logic delivers Web Security Manager much like Rackspace delivers IT infrastructure—fully managed. Experts in the Alert Logic Security Operations Center (SOC) aggressively monitor and tune customer environments 24x7, so that customers get all the benefits of a WAF as well as a certified security expert to manage it for them.

The Results

For bfw Advertising, the biggest benefit is peace of mind. Henkel knows that security of his client's web applications and data is their number one priority. At a more tactical level, he also recognizes that by working with Rackspace and Alert Logic, bfw Advertising offers stronger proposals to their prospective clients and increases their confidence in building relationships. More important to Henkel though is the meaningful work his team provides and the impact it has on their business. "For many of the organizations that we build websites and applications for, the website is their business," said Henkel. "By delivering a secure product, we're reducing the risk that our clients will lose business in the event of a web attack.”